CrowdSourcing

‘Crowdsourcing’ (first defined by Jeff Howe and Mark Robinson in the June 2006 issue of Wired Magazine) is a business model that solves problems through a distributed network of people (Brabham 76). In business, crowdsourcing is utilized to increase profit through the collaboration of many people (Tarokh). Usually happening via the Internet, forms of crowdsourcing include funding or brainstorming.  

Crowdsourcing is effective in business because of contribution from different sources working to achieve success. A business will use crowdsourcing because it builds up their profits by having people do all the work for them at a small price.